General Status Of Printing Industry

From global perspective, printing industry in general has been the second largest industry after automobile industry. The Indian Print Industry has undergone a revolutionary change in the last 15 years. In 1990, India initiated a process of reforms aimed at shedding protectionism and embracing liberalization of the economy. Privatization was initiated with the aim of integrating the [[Indian economy]] with the world economy. This change opened the doors for the Indian Print Industry to modernize, by investing in the latest of technology and machinery. The average compound annual growth rate has been higher than 12% over the last 15 years. Our packaging industry is currently growing at a rate of more than 16% a year. Prior to 1990, most printers found it easy to invest in East German and Czechoslovakian machines.

Post 1990, the trend has been to acquire the latest and the best equipment and machines. The progressive printers of today are equipped with the latest computer controlled printing machines and flow lines for binding, while state of the art digital technologies are being used in pre-press. Leading print companies have optimized the use of information technology in each and every area of their business. These printers are today equipped at par with the best print production facilities in the world.

Printing industry which has shifted its status from manufacturing sector to services sector shares its success with other players. 95 per cent of the revenue from services sector was contributed by the capital Hyderabad and surrounding areas. In 2012-13, the service sector at Rs 1.81 lakh crore contributed 54 per cent to the GSDP (at current prices). It was followed by the industry sector, contributing 28.8 per cent at over Rs 96,000 crore and the agriculture sector’s contribution was at 17.2 per cent at over Rs 57,000 crore. Printing industry shares its growth and success by playing a very active role both in industry sector and service sector.

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